To prepare for a career in graphic design, you will be introduced to a variety of work-related disciplines: design of print- and computer-generated graphics for the web and for books, technical manuals, newspapers, magazines, mobile web applications and advertising/marketing materials; and additional design applications for promotional pieces, point-of-purchase, packaging and outdoor advertising.
Possible Careers: Art Director, creative director, digital media specialist, graphic designer.
Career Outlook: Today’s digital world reduces the geographic limits for finding clients, which expands work opportunities for graphic designers. Employers include advertising agencies, corporations and nonprofit groups. In 2015, there were 1,586 new graphic design jobs in Wisconsin, and the median wage was $24.37/hour.
Learning and Skill Development Outcomes:
• Develop strong visual skills in two and three-dimensional design concepts
• Have knowledge and skill in typography
• Create illustrations using various styles
• Execute layouts from rough concept to comprehensive
• Use computer design hardware and software
Related Careers: Animation, computer simulation and gaming, creative advertising strategist, interactive media, photography, and television and video production.
Bradley Tech/MATC Graphic Design Courses
COMART-103ADE/COMART-103BDE (MPS Credit: 1 | MATC Credits: 3)
Design Elements and Principles (MATC Course ID: COMART-103)
Year-long class. Starts in September, finishes in June.
This course develops the student’s ability to express meaning with graphic form by introducing basic knowledge of shape and space, unity and components, contrast, hierarchy, psychology of color, sign and symbol. Students will also learn how to
utilize the available media and work within design constraints.
COMART-107ADE/COMART-107BDE (MPS Credit: 1 | MATC Credits: 3)
Digital Imaging-Adobe Photoshop (MATC Course ID: COMART-107)
This course is an introduction to digital imaging in Adobe Photoshop as it applies to design and illustration. Students learn digital color correction, retouching, image manipulation, special effects, image composing and creative design techniques.
Differences between raster and vector graphics are discussed. Students also learn how to manage files, optimize images for print output and multimedia applications.